3 TED Talks New Business Owners Need to See.
Getting great advice is key to setting yourself up for success as a new business owner. Once you’re ready to strike out on your own and enter the world of entrepreneurship, there are plenty of lessons you’ll learn from trial and error. But some of these hard-earned lessons can be gleaned from others who have gone before you. And thanks to TED Talks, they are easily accessible and ready to view. Here are three of our favorite TED Talks for new business owners and entrepreneurs just starting out.
Simon Sinek, Start With Why: How Great Leaders Inspire Action
https://www.youtube.com/watch?v=u4ZoJKF_VuA
Possibly the most-watched and most-referenced TED Talk of all time, author Simon Sinek’s explanation of what ultimately makes a brand compelling offers great insight to any entrepreneur just starting out. In it, he discusses the idea that people are not psychologically moved to action because of what you do or how you do it. Read: “what” as a service or product, and “how” as features, benefits, and differentiators. People make decisions to support your business on a more innate level, motivated by why you do what you do.
Using Apple as an example, Sinek demonstrates their approach as a purpose-driven “why-based” brand. Apple doesn’t promote their products as “the top-of-the-line computers, phones, and other technology that will make your life easier.” They don’t market based on their features -- it’s all about their reason for being: Think different. In essence, this 1997 campaign slogan showed that Apple is a company about innovation. It’s an idea that has served them for more than two decades, a rallying call people can get behind no matter what product is fulfilling that drive.
Ideas outlast product lines, trends, features, benefits. And, ultimately, they are what people choose to support, what makes them loyal customers. So, ask yourself… what is your “why”? What is the motivating factor behind what you do? If you can get clear on this, it will help direct you to success in the long-term.
Seth Godin, How to Get Your Ideas to Spread
https://www.youtube.com/watch?v=xBIVlM435Zg
In today’s world, people are flooded constantly with messages and ideas -- more so than ever before. And that means the old ways of catching attention simply so not work anymore. Entrepreneur and marketing guru Seth Godin discusses the methods marketers used to use -- and succeed with -- to push products into the public consciousness. After explaining the underpinnings of why it doesn’t work anymore, Goding suggests a new way.
It’s all about being remarkable. Standing out is essential to gaining momentum and getting people to buy and talk about your products. Where products used to be designed to appeal to the masses, they now must be created to appeal to the few, early adopters who seek innovation in a category they love.
“Otaku,” a Japanese term for obsession, is at the heart of what drives the spread of ideas today. Savvy entrepreneurs have to find the captive audience that’s looking for new versions of their obsessions. People who will evangelize about the coolest, newest things. If your business can appeal to such a group, you’re well on your way to success.
Regina Hartley, Why the Best Hire Might Not Have the Perfect Resume
https://www.youtube.com/watch?v=jiDQDLnEXdA
Putting together a stellar team can play a tremendous role in your success. But if you’re not used to being in the “hiring seat,” selecting the right candidates can be tricky. It’s even difficult for people who ARE used to it. In this TED Talk, human resources professional Regina Hartley talks about the “silver spoon” vs. “scrapper” resumes. The truth is, someone who looks good on paper might not always be the best choice.
Silver spoon resumes tend to include an Ivy League education, a job history with continuous positions in their field, and recommendations from high places. Scrapper resumes are more spotty, with perhaps a community college or state school education, a series of odd jobs, and possibly even some gaps. But Hartley suggests that these may indicate that the candidate has struggled against the odds and fought to get where they are today. In other words, it can often mean the job seeker has persistence, grit, and tireless ambition.
Particularly in new businesses with small teams, having employees who are used to (and willing to) get their hands dirty and be involved in several areas of the business are integral to getting things done. This is why Hartley encourages you to give the “scrapper” resumes and interview and a chance. An employee who’s used to doing whatever it takes will be a definite asset when your business is getting off the ground...and that’s exactly the type of help you’ll need.







