The Five Most Important Things to Consider Before Launching Your Business
Starting a new business is a big investment of both time and money. As you write your business plan and think about taking the plunge, here are five things that you should be asking yourself.
Do I Know Enough about the Industry?
Want to start a restaurant? Go work in one. Don’t start a car repair business if you’ve never picked up a wrench yourself. Though you may plan to hire employees in the future, you’ll still occasionally have to pitch in yourself while the business is young. It’s also difficult to select employees or train them if you don’t know anything about the work you’re trying to have performed.
If you absolutely want to start a certain kind of business then go to work for a similar business, even if you have to volunteer to do so. Learn about vendors, common problems, procedures, and skills. Find out about the customers. See, first hand, what’s being done well, and what isn’t. It will give you invaluable resources for creating a strong business later.
What’s my Risk Tolerance?
Obviously you could lose a lot of time and money on your business venture. What’s your risk tolerance? If you don’t recognize starting a new business as a risk then you might be bitterly disappointed later.
Of course, you should not be taking reckless risks. By the time you finish your business plan you should have a solid base of research about the opportunity, the customers, and the product that you plan to offer, but nothing is guaranteed.
What are your Goals and Expectations?
Some people go into business to make a million dollars. Others just want the freedom. Others still are out to passionately create something new. It’s important to think about whether the business is going to be capable of living up to your goals and expectations.
For example, a corner car wash might make you a solid, middle class income but it’s unlikely to make you that first million dollars. On the other hand, a million dollar business might not offer much time or freedom.
Is there a Market for your Product or Service? Will it be Profitable?
A smart business owner does multiple viability studies to determine whether or not the business will actually work. It takes extensive research and testing to ensure that enough people will be interested in your product to buy it, and that you’ll be able to offer it at a price point capable of supporting your costs.
There are numerous resources to help you make these determinations. You should also be making a thorough survey of your competition.
What Business Structure Will you Adopt?
Adopting the wrong business structure could have a negative impact on your company’s ability to grow, to get funding, or to navigate complicated tax concerns. It’s a good idea to consult with an accountant and an attorney before you make the final decision. Once you have done so you’ll need professional help to make sure that all of the proper legal requirements are fulfilled. A mistake in the paperwork could mean that you don’t receive the protections of your chosen business structure.






